![](http://www.truebridge.com/wp-content/uploads/2011/05/cross-selling-buying.png)
, , Home About Us Product News Contact Testimonials Blog While WE are Cross Selling , THEY are Cross Buying Posted by Brad Maher on Wed , May 11, 2011 It is the classic battle between WE and THEY in the financial banking arena . You know your consumers THEY need the products and services that you offer but you struggle to find a process that effectively allows them to buy multiple products and services . How can you bridge the gap between WE and THEY and make it an US relationship In the May 2011 issue of Bank Investment Consultant Elizabeth Wine brings up some very valid points about the importance of cross selling and the poor execution that is happening inside many financial . institutions Managing the cross sell is a task that does not have an end . To do it well , you should never be